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Module: Marketing

List of courses

THIRD YEAR
1. Corporate finance
2. Business law
3. Marketing research
4. Marketing communications
5. 1. Еlective subject of the module
      - Retail marketing
      - Elecronic commerce
6. Analysis of financial statements
7. Brend management
8. Consumer behavior
9. 2. Еlective subject of the module
      - Organisational behavior
      - International business
10. Elective block Physical culture:
      - Outdoor activities
      - Collective and individual sports


FOURTH YEAR
1. Practical philosophy and business ethics
2. Elective block Quanatitative economics:
      - Decision making models and methods
      - Economic statistics
      - Еconometrics
3. Strategic marketing
4. Services marketing
5. 3. Еlective subject of the module
      - Human resources management
      - Auditing
6. Strategic management
7. Elective block Business informatics:
      - Integrated business processes
      - Managing the digital firm
8. International marketing
9. Professional practice of students
10. Final thesis - research paper
11. Final thesis - preparation and defense

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