Opening words
Aleksandar Grubor, dean of the Faculty of Economics Subotica

The Convergence of Business Process Management and Digital Innovation
Jan Mendling, Brian Pentland, Jan Recker

Implication of TNCS In Agri-Food Sector – Challenges, Constraints and Limits – Profit or CSR?
Mirela Panait, Vasilii Erokhin, Jean Vasile Andrei

The Managerial Implications of The Labor Market and Workplace Shortage in Central Eastern Europe
József Poór, Agneš Slavić, Milan Nikolić, Nemanja Berber

Internationalization and Globalization – Concept, Interpretation and Communication
Tamás Tibor Hámori, József Poór
The Concept and Competitiveness of Agile Organization in The Fourth Industrial Revolution’s Drift
Katalin Balog
Evaluation of Volume and Quality of Social Performance Indicators Disclosure of Companies Included In Belexline Index
Ksenija Denčić-Mihajlov, Evica Petrović, Jelena Stanković, Milica Pavlović
Financial Analysis of The Enterprise in The Context of Enterprise's Innovations
Marianna Kicová
Models of Technological Integration Development
Miller Alexander, Miller Maxim
Organizational Financial Performance and Entrepreneurial Intentions Among Employed Persons
Predrag Mali, Siniša Mitić, Bogdan Kuzmanović, Milan Nikolić
The Quality Assurance of Strategic Management Consulting Firms
Roland Schmuck
Minimizing Academia Vs. Industry Conflict Through Identification of Common Test Models’ Process Areas and Maturity Levels’ Variations
Sara Gračić
The Efficiency of State Employment Centers: Case of Russia
Tatiana Stuken, Olga Korzhova
Personalized Social Media Communication Based on Millennials' Attitudes
Valentina Vukmirović, Ivana Domazet, Milica Kostić-Stanković
Management Consulting Trends in The Cee Region
Zsuzsanna Szeiner

Marketing Strategy Of А Higher Education Institution
Aleksandar Grubor, Nenad Đokić, Nikola Milićević
Packaging in The Function of Sustainable Development in Green Marketing Logistics
Daniela Nuševa, Goran Vukmirović
Customers' Attitudes Towards the Use of Heat Pumps
Dragana Nikolić-Ristić, Nenad Đokić
Digital Communication Strategy
Ines Đokić, Katarina Nјegić
Digital Transformation of Retail Business Strategy
Jelena Končar, Sonja Vučenović, Radenko Marić
Marketing in The Industry 4.0 – The Usage of Virtual and Augmented Reality
Ksenija Mitrović, Jelena Spajić
Usage Of E-Tailing Services Among Student Population in Brcko District I Bosnia And Herzegovina
Lazar Radovanović, Dejan Tešić
Brand Product as a Competitive Advantage
Nedelјko Prdić
Моbile Environment as A Factor in The Digitalization Of Trade
Sreten Ćuzović, Svetlana Sokolov Mladenović, Jelena Velјković
Research on Unplanned Purchases in The Serbian Market
Suzana Đukić, Jelena Stanković

Job Satisfaction and Organizational Citizenship Behaviour: The Example of Employees in The South East of Serbia
Bilјana Đorđević, Maja Ivanović-Đukić, Vinko Lepojević, Sandra Milanović
Growth Strategy of New Business Ventures: Characteristics of South East Europe Entrepreneurs
Bojan Leković, Miodrag Petrović, Dušan Bobera
Digital Transformation of Organizations
Dušan Bobera, Suzana Stojanović
Critical Success Factors in The Business of Seed Industry Organizations
Goran Petrović
The Examination of The Relationship Between Experimental Climate and Dimensions of The Creative Organization
Maja Strugar Jelača, Radmila Bjekić, Marko Aleksić, Nemanja Berber
Leadership Style and Employee Readiness: The Main Factors of Leadership Efficiency
Marijana Rodić, Slobodan Marić
Strategic Measures for Reducing Long-Term Unemployment Among Youth in Serbia
Pavlović Dejana, Vukmirović Valentina
Strategic Implementation of Geological-Economic Monitoring to Ensure Safer Production and Operating Conditions for The Mineral Sector Enterprises
Radule Tošović
Comparison of Organizational Cultures from A Transitional Economy and A Knowledge Economy: Empirical Study from Serbia And Southern California
Viktorija Petrov, Đorđe Ćelić, Zorica Uzelac, Zoran Drašković

Analysis of Small Business Capital Structure
Aleksandra Stoilјković, Slavica Tomić
Growth Analysis Based on Financial Ratios-Experience from Sugar Industry
Dušan Saković, Dejan Jakšić, Kristina Mijić
Industry 4.0 Incentives for Environmental Management Accounting
Ivana Medved, Dejan Jovanović
Implementation of Circular Economy as a Sustainable Development Strategy
Jelena J. Stanković, Ivana Marjanović, Milan Marković
Learning Analytics: An Updated View
Laslo Šereš, Veselin Pavlićević, Goran Petrović
Possibilities of Applying Beacon Technology in Modern Business
Ljubica Duđak, Nataša Čačić, Dragana Šarac, Đorđije Duplјanin, Bojan Jovanović
Investigating the Presence of Strategic Management Accounting Techniques and Their Comparative Study: Bosnia and Herzegovina vs. Anglo-Saxon and European Countries
Srđan Lalić, Amra Gadžo, Benina Veledar
ERP Systems in Conditions of Digital Transformation of Business
Teodora Ivanović, Mirjana Marić
Cryptocurrencies in The Function of The Regional Development Strategy of The Republic of Serbia
Tinde Dobrodolac Šeregelј, Jelena Brdar
Agile Development Process in The Software Factory of The Future
Zoran Dragičević, Saša Bošnjak